Event naming

Choosing the right name for your event

All INCITEMENT events are always named after the location in which the event is being held. Read here how to pick the right name for your event.

How to pick the right name for your event

Picking a name for your event is important. The name of your event has to describe the location in which the event is being held, be relevant to the audience you’re trying to attract, and at the same time follow the guidelines and naming conventions below. If you are operating under a 1st or 2nd degree Standard Event License, your event can only be named after a city, neighborhood, or street.

For example, if your event is being held in Kuala Lumpur, your event should be named INCITEMENTKualaLumpur. You can only use a major city name in your event name if you have been approved for a 2nd degree license, which means you have organized 3 or more INCITEMENT events. For example, if your event is being held in Kuala Lumpur, but you are operating under a 1st degree license, your event should be named after the neighborhood or street in which the event is being held, consequently your event would be named INCITEMENTBangsar (Bangsar being a neighborhood in Kuala Lumpur).

When you pick a name for your event, make sure you pick a name that represents the community for whom the event is held. The name must be specific to that neighborhood, or street within your city. This is important because in some cities multiple INCITEMENT events can be organized on a regular basis, for example in Kuala Lumpur there is INCITEMENTBangsar, INCITEMENTCentralMarket, INCITEMENTJalanRiong, and so on.

Naming conventions

Your event should always be named after a city, neighborhood, or street, for example: INCITEMENTTrafalgarSquare. Major cities are reserved for 2nd Degree License Holders (e.g. INCITEMENTNewYork). Event names are all 1 (one) word. You should replace spaces inside your location based event name with a capitalized letter, for example: your event held at Jalecic Square becomes INCITEMENTJalecicSquare. University events In case you are operating under the University Event License, your event should be named after a school, college, or university. Since your event is co-branded you should obtain approval from your university first, before you apply for this license.

What you cannot do

You can never name your INCITEMENT event after:

  • Countries
  • States, provinces, or departments
  • Regions
  • City nicknames
  • Formerly used, or historic names
  • Buildings or museums
  • Organizations
  • Themes or topics