Remember that people build relationships, not companies. Try to really get to know your partners and sponsors during the event, follow up with them and share the impact that was created.
Your partners and sponsors are an important part for making your event happen. Especially when you start organizing larger and larger events. Spending time and effort on establishing a relationship with your partners is therefore crucial. And not only is this beneficial for you Incitement event, but also for your own personal and professional network. During the event you’ll want to make sure your sponsor is comfortable and attended to — you may want to assign one or more people from your team to connect with them a few times before, during and after the event ,and casually connect them to any other partners, sponsors, speakers or even notable audience after the event. Once your event is over, it’s important to follow up with your sponsors and partners to see if they found value in investing their resources and their time for Incitement. If you want to partner with them again for your next Incitement event, it’s paramount that they know you care about how they feel about their own involvement, and the impact it had on their business. To make it better for both parties, share what you’ve learned from this experience. Have a constructive conversation with them about how you can improve the partnership for upcoming Incitement events, and how you can move forward with them if they chose to be your partner or sponsor again. A concise event report for your partners and sponsors will be appreciated a lot. It will help them internally justify the budget spent. Make sure you highlight the best parts of your event. You could share how many people attended, how many social projects were created on Inpactor, how your local community was impacted, etc. Also include in this report the results of any marketing you have done. For example, if you created a Facebook Event page, take a screenshot of the reach. This way you’ll be able to show your partners and sponsors how many people have seen their brand (you can do the same for your event website, EventBrite page, Inpactor campaigns, etc.)